General Information

What is the hotel address, and how do I contact the hotel?

For general inquiries or assistance, please call us directly at 828-579-2106 or email us at theflatiron@theindigoroad.com.

For events or private dining inquiries, please reach out to Stacey Ripley, our lovely sales manager, at sripley@theindigoroad.com.

Group dining reservations (9 guests or fewer) can be made at OpenTable or by emailing luminosa@theindigoroad.com.

For press and social media inquiries, please contact our fantastic partners at theflatironhotel@sprouthouseagency.com.

What makes the Flat Iron Hotel unique?

The Flat Iron Hotel is a 100-year-old iconic former office building, reborn as the peak of relaxation, dining, drinks, and hospitality in downtown Asheville. The full Flat Iron Hotel experience includes:

  • Complimentary prosecco or pilsner at check-in
  • A ride up to your room on a restored hand-operated elevator from 1926
  • A luxurious stay in one of 71 former offices, reimagined in a style we call “Appalachian Deco”, with highly comfortable beds, beautiful wood and chrome finishes, and shower pressure to write home about…
  • …on in-room postcards, which can be dropped down our antique chute and mailed
  • A beverage + treat station on every guest floor, with complimentary coffee, tea, cider, and other delights
  • A few trips to the Flat Iron Rooftop — in the evening for views and drinks, and again in the morning for a cozy caffé
  • Dining at Luminosa, the city-beloved restaurant where Italian tradition meets wood-fired Appalachian flavor, helmed by Executive Chef Graham House and Chef de Cuisine Sean McMullen
  • A descent to the swanky speakeasy, Red Ribbon Society, for Prohibition-era cocktails with local flair
  • Historical and artful touches throughout, like antique signage in the halls for actual businesses from the building’s past

When did the Flat Iron Hotel open?

In its former life, the building first took occupants in 1926. After a thorough five-year restoration process, the Flat Iron Hotel opened for guests and diners in May 2024.

What sustainability practices does the hotel follow?

We are a house of taste, and the use of hyperlocal, hyperseasonal ingredients is key to the experience. Nearly every flavor in Luminosa, the Flat Iron Rooftop, and Red Ribbon Society comes from within 50 miles of the hotel, through long-forged friendships and partnerships with local growers and ranchers. We follow traditional Appalachian practices of recycling and reuse; for example, vegetable trims from one dish may be pickled for another, or used as the garnish for a delicious cocktail.

Reservations

What time is check-in/check-out?

Check-in is at 4 pm. Check-out is at 11 am.

Can I request early check-in or late check-out?

You can request early check-in and check-out, subject to availability.

Can I store my luggage before check-in or after check-out?

Yes, we offer complimentary luggage storage.

Is there a minimum age requirement for check-in?

The minimum age for check-in is 21 years old.

Do children stay free at the hotel?

Yes.

What is your pet policy?

We accommodate up to two dogs, up to 50 pounds each, with a $150 non-refundable fee per room, per stay.

What is your cancellation & refund policy?

Bookings may be cancelled for a full refund at least 48 hours prior to check-in, with the exception of bookings made with a nonrefundable rate (such as a rate with a discount for prepaying early).

How do I cancel or modify a reservation?

Reservations made directly with the hotel can be cancelled or modified via our website or by calling the hotel directly. We require 24 hours notice for cancellations.

Is the hotel cashless?

Yes, for guest room and incidental charges. We accept cash in the restaurants and bars.

What forms of payment do you accept?

We accept all major credit cards.

Do you offer special rates or packages?

You can book special offers on our site or by calling the property directly.

What languages are spoken by the staff?

We have team members who can assist you in Spanish or Russian.

Rooms

What amenities are included in the room rate?

The room rate includes a complimentary welcome beverage at arrival and complimentary coffee, tea, still & carbonated water at our beverage stations. In-room amenities include Organic Allegrini Hemp Code bath products, luxury facial wipes, and Bellino fine linens, towels, robes, and slippers. High speed Wi-Fi is also included, as well as access to our rooftop and second-floor lounge.

Are cribs available?

We offer Pack ‘n Play cribs upon request and based on availability.

Are accessible rooms available.

All public spaces in the hotel, including the rooftop and the speakeasy, are wheelchair accessible. For accomodations, we offer Queen and Double Queen rooms with the following ADA-compliant features for your comfort and ease:

  • Accessible route from public entrance (no steps)
  • 32″+ doorways to guest rooms and bathrooms
  • Grab bars for the bathtub and toilet
  • Doors with lever handles
  • Roll-in showers
  • Shower wand
  • TV with closed captions
  • Lowered light switches & thermostats
  • Raised toilet
  • Lowered vanities

For more details on individual room accommodations and accessibility features, you may call (828)-579-2106 and inquire with the general manager of the hotel.

Do you offer room service?

We do not offer in-room dining service; however, we will deliver carryout orders to your room.

What is your policy on children staying in rooms?

There is no charge for guests under 18. Additional fees may apply for 3 or more people in a room.

Do you have a lost-and-found?

If you are missing something, let us know at I Lost My Stuff. 31083 is the hotel ID.

Is smoking allowed?

The Flat Iron Hotel is a non-smoking facility A $400 fee will be incurred if smoking in rooms or on property is suspected.

Transportation

Is parking available? What are the fees?

Valet parking is $30 per day, 7 days a week. Unaffiliated self-parking is available nearby. The closest option is the Wall Street garage on Battery Park.

Do you offer airport transportation?

We do not offer airport transportation at this time.

Do you provide private car or van service?

We do not provide cars or shuttles, but would be happy to assist with arranging private car or van service.

Amenities

Is there daily housekeeping service?

We provide full-service daily housekeeping unless otherwise requested.

Do you have a concierge service for local recommendations and bookings?

We offer concierge services. Please contact the hotel ahead of your stay for assistance in building the perfect Asheville experience.

Do you have event spaces available for meetings, weddings, or parties?

We do offer event space for meetings, receptions, and other events for 10-100 people. You can explore venues and submit an inquiry at our gather & celebrate page.

Do you have a fitness center, pool, or spa?

We do not offer a fitness center, pool, or spa, but we can help you find options or recommend running routes in the area.

What are the top attractions near the hotel?

We are centrally located in downtown Asheville, within walking distance of dozens of shops, music venues, restaurants, museums, and historical landmarks, including the Grove Arcade, Pritchard Park, the S&W Cafeteria, and Harrah’s Cherokee Center.

Dine & Drink

What dining and bar options are available at the hotel?

The Flat Iron Hotel is a house of taste — culinary delights are part of the experience. Full dinner service is available at Luminosa, a Michelin Bib Gourmand + Green Star restaurant located at the ground floor of the hotel. The Flat Iron Rooftop, just up the elevator, offers hyperlocal drinks and light bites, including select items from the Luminosa menu. In the morning, the bar transforms into the Rooftop Caffé, where assorted fresh pastries, breakfast sandwiches, coffees, teas, and other specialties are available to enjoy. And finally, deep in the basement, curious guests will find a swanky speakeasy called Red Ribbon Society that serves Prohibition-era cocktails with local flair.

Are there vegan, vegetarian, or gluten-free options?

Yes, menus for our dining experiences include vegan, vegetarian, and gluten-free options. Guests can inform a team member of their dietary restrictions for customized meals.

Is breakfast available?

We serve North Carolina’s only rooftop breakfast at the Rooftop Caffé. Breakfast is not included in the standard rate; however, the Nook room comes with a $25 credit for the Caffé.

What dining options are available near the hotel?

In addition to our own restaurant, Luminosa, we’re the proud next-door neighbors of numerous fantastic restaurants and entertainment options, including several James Beard winners and longtime proponents of hyperlocal cuisine. Feel free to ask our team for custom recommendations during your stay.

Events

Does the hotel have meeting rooms?

Yes, we have two private, reservable meeting spaces on our second floor, which itself can also be used as a gathering space. We also offer bookable space in all of our dining venues.

Can I host a private event at the hotel?

Yes, the hotel can host private events, including weddings, corporate meetings, and social gatherings. Custom catering and event planning services are available. You can explore options on our Gather and Celebrate page, or inquire directly at sripley@theindigoroad.com.

What types of events can be hosted at the hotel?

The hotel can host a variety of events, including corporate meetings, conferences, social gatherings, private parties, and elopements/intimate weddings. Customizable packages are available to suit your needs.

Marriott Bonvoy

Can I earn Marriott Bonvoy points when I book at the Flat Iron Hotel?

Yes, you can earn points when you book directly — either here in the website, by phone, or in person — just as you would when you book on Marriott’s website or app. Simply provide your Bonvoy membership number during the booking or check-in process.

Do I need to be a Marriott Bonvoy member to earn points?

Yes. You must be enrolled in Marriott Bonvoy and include your membership number at check-in or during booking.

Will I receive my Marriott Bonvoy elite perks at the Flat Iron Hotel?

Yes. Marriott Bonvoy members enjoy elite perks such as room upgrades (based on availability), and late checkout. Your benefits depend on your status level and apply when booking directly with the Flat Iron Hotel.

Are there any benefits to booking directly instead of at Marriott.com?

Booking directly ensures access to exclusive offers, the best available rates, personalized service, and your Marriott Bonvoy points. You also receive proper support from our team for custom requests and upgrades.

How do I earn points for dining and extras during my stay?

Simply charge eligible purchases—like dining and in-room amenities—to your room. These expenses qualify for Marriott Bonvoy points when paid at checkout.

Do I need to be a Marriott Bonvoy member to earn points?

Yes. You must be enrolled in Marriott Bonvoy and include your membership number at the time of booking or check-in to receive points.

What are Design Hotels?

A curated collection of 300+ independent hotels rooted in design, locality, & culture. Many Design Hotels, including the Flat Iron Hotel, are part of Marriott Bonvoy.