The Flat Iron Hotel
Recharge Through WonderTo look at the Flatiron building is to look at the soul of Asheville. One of the first skyscrapers built in this booming mountain town during its 1920s heyday, The Flat Iron dominated the Asheville skyline when it was completed in 1927.
And today? The Flat Iron Hotel is a beacon of our city. It beckons. It welcomes our locals with a dining and hospitality experience uniquely its own. It welcomes our visitors to the mountains, to a place of adventure and excitement. It calls to you — yes, you — with the timeless music of Asheville’s soul.
Property Perks & Features
- 71 Guest Rooms
- On-site Luminosa Restaurant
- The Flat Iron Rooftop Bar
- Luminosa Café Grab & Go
- Second Floor Co-Work & Events Space
- Valet Parking & Nearby City-Operated Self-Parking Lots
The Flat Iron Story
The Roaring 1920s
Asheville’s boom began once turnpikes and railroads made their way through the Blue Ridge Mountains, bringing along with them wealthy tourists and residents who fell in love with the splendor of this small mountain town. And as the town became a city and its skyline began to take shape, so did plans for the Flatiron Building. Designed by architect Albert C. Wirth, in 1927 the Flatiron rose against the stunning backdrop of land and sky.
The Flat Iron Story
And On Into the Decade
The Flatiron watched as the good times rolled and the bootleg liquor swirled. Asheville’s first radio station, WWNC, broadcast country and bluegrass from the ninth floor of the building. Other tenants included doctors, dentists, electricians, and ground-level retailers.
After the crash, Asheville experienced a period of dormancy. The city had borrowed extensively to fund the explosive growth of the late-’20s, and it took an austere five decades of budgetary restriction for the city to repay its debts.
The Flat Iron Story
And Now, A New Story
The Flatiron Building stayed largely unchanged throughout the twentieth and into the twenty-first centuries, keeping a steady eye on Asheville’s gradual rise as a destination. And now — where once Thomas Wolfe, F. Scott Fitzgerald, and other luminaries of the Lost Generation sported and played — a new generation explores and rambles in their own timeless way. And all roads lead, as they always have, to The Flat Iron Hotel.
Our History
Over The YearsIn 1979, the Flatiron Building was listed on the National Register of Historic Places. Shortly thereafter, in 1985, Midtown Development Associates purchased the building and conducted a renovation that maintained most of the building’s original layout and details. In 2019 the Flatiron Preservation Group, LLC, led by local Asheville native Philip Woollcott, purchased the building with plans to renovate the property into a boutique hotel. The Flat Iron Hotel, now, aspires to fulfill the building’s historic purpose of signaling to the world that Asheville is — and always has been — a place of consequence.
Iron Works
Cowork Space
Located on the second floor of our historic hotel, Iron Works is a flexible, shared work and event space. Flooded with natural light and filled with 1920s-era architectural details, it was designed to inspire.
Let the Adventure Begin
The good times are here. With rooftop mixology classes and a daily itinerary that’s as dynamic as Asheville itself, every visit to The Flat Iron is charged with a sense of discovery.